1883 syrups relaunched with new bottles and networking club


1883 syrups

The 1883 syrups range has been relaunched by Maison Routin with a new musically themed brand identity, a new bottle design and a networking club for bartenders.

The new branding includes a crisp new logo emphasising the products’ origins in the French Alps as well as two figures of eight intertwined to represent liquids in a shaker.

It is part of a wider new brand platform called “Flavour Vibes”, recognising how much music is part of the working days of bartenders and baristas. To reflect how the syrups are blended like music, they are now organised into six musical groups: classical, jazz, rock, pop, reggae and R ‘n’ B.

The square-edged design of the new one-litre glass bottles features gradual shoulders and a more slender neck, while the overall weight off the bottles has been reduced to make them lighter and easier to handle. Some flavours are also available in 25cl and one-litre PET formats.

The label focuses on the main ingredient of the syrup, set against a white background, to highlight the fruit.

The online Club 83 will be launched for bartenders and baristas in 2015, enabling them to share their knowledge and recipes. They will be able to create their own profiles and share messages and tips as part of an online community of like-minded professionals. Signing up to the free club will give access to a host of events including Bartender of the Month.

Dating back more than 130 years, Maison Routin is also planning new flavours for the range.

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