Fruit for thought: cider report
Mark Ludmon looks at the ever-growing choice of ciders on the market and ideas for serving them While alcohol consumption continues to fall in the UK, cider has soared. Three in five adults now drink cider, significantly up compared to the year before when it was drunk by less than half of Britons, according to …
World Class UK final takes to the sky
The UK final of this year’s Diageo Reserve World Class competition will be soaring to new heights through a partnership with British Airways. Ten UK finalists will meet in the first-class lounge at Heathrow Airport’s Terminal 5 next Monday (May 13) to battle it out for four spots on a BA flight to New York …
Top bartender joins search for new ‘iconoclasts’
Leading bartender Tony Conigliaro (pictured) is helping to find future “iconoclasts of taste” in a new project created for Grey Goose vodka. The Grey Goose Iconoclasts of Taste initiative aims to seek out and support “emerging iconoclasts” in the world of food and drink. It is inspired by the creators of Grey Goose, Sidney Frank …
Southern Comfort promotes flavours of summer
New on-trade support materials for Southern Comfort are being introduced to help bars and pubs to capitalise on longer days and warmer weather. Aiming to drive purchase among the brand’s target audience of people aged 18 to 24, the new visibility kits highlight key serves using Southern Comfort Lime and Southern Comfort Bold Black Cherry. …
