Maker’s Mark to run masterclass for bartenders
Maxxium UK is hosting an exclusive event for bartenders presenting its handcrafted, super-premium bourbon Maker’s Mark at the start of a nationwide on-trade initiative. The masterclass in London tomorrow afternoon (November 6) will be led by Amanda Humphrey of Mixxit, Maxxium UK’s expert training team, and showcase special Maker’s Mark cocktails with some of the …
Love Drinks seeks PR and communications manager
Love Drinks, a specialist in developing and distributing boutique drinks brands, is recruiting for an experienced PR and communications manager to raise awareness of its portfolio. Based in Clapham in south London, it imports, distributes and markets a portfolio of premium spirit, liqueur and craft beer brands in the UK, selling both to the on- …
London bar champions mead in cocktails
London bar Reverend JW Simpson is joining the rediscovery of the ancient British drink, mead, with a cocktail class dedicated to the honey-based liquor. The bar in Fitzrovia already offers cocktails using mead as part of a mission to reintroduce it to the public, such as the Mead Feast (pictured) which combines mead with basil, …
Top bars to bring ‘liquid creativity’ to Drink Feast
Bars such as NOLA in Shoreditch and London Cocktail Club (pictured) will be popping up at a new event in east London celebrating the “world of liquid creativity”. Drink Feast will take place at Hoxton Docks, a venue next to the Regent’s Canal, in December, promising an “immersive drinking experience showcasing the best liquid creations …
London Wine Fair targets on-trade with new feature
A new “show within a show” featuring table-top wine tasting is being developed for next year’s London Wine Fair (LWF) to appeal to the UK on-trade. Called “Esoterica”, it will be an exhibition space exclusively for smaller independent importers or agents who hold UK stock. It will feature table-top tasting, at a cost of £950 …
US and bold flavours inspire new Missoula food menu
Bar chain Missoula, part of Stonegate Pub Company, has introduced a new food menu that draws on the current trends for American-influenced dishes and an emphasis on bolder flavours. New dishes have been added across different categories including sandwiches, sharers, small plates, “home comforts” and desserts. The menu is designed to appeal to customers who …
First of limited-edition Zacapa rums comes to UK
A new limited-edition blend is to be launched for ultra-premium rum Ron Zacapa as the first in a series of annual vintage releases. The Reserva Limitada 2013, which is being launched into the UK this month, combines reserve rums aged between six and 24 years, providing a complex blend with incredible smoothness, an intense mahogany …
