Leading bar operator Inception Group has announced that is to open its sixth venue in London – a “mountain cabin and dance saloon” called Beavers. Due to open in Chelsea in the spring, the late-night bar aims to conjure up the spirit of “winter cowboy log cabins” in the snowy mountains of Wyoming such as …

Our weekly round-up of industry news, for February 3 to 10, 2014 Gordon’s Gin adds elderflower flavour Diageo GB has announced that it is extending its flavoured Gordon’s Gin range with a new elderflower variant. Gordon’s Elderflower will be supported with a seven-figure marketing spend, targeting both the on- and off-trade, including TV advertising from …

Diageo GB has announced that it is extending its flavoured Gordon’s Gin range with a new elderflower variant. Launching this month, Gordon’s Elderflower will be supported with a seven-figure marketing spend, targeting both the on- and off-trade, including TV advertising from the end of March. Following last year’s launch of Gordon’s Crisp Cucumber, the new …

Drinks company Emporia Brands has introduced a new range of hand-crafted Italian vermouths from Riserva Carlo Alberto into the UK. Comprising a Bianco, Rosso and Extra Dry, the three vermouths are produced in Turin in the Piedmont region to original recipes made for the King of Savoy, Carlo Alberto, in the 19th century. Only hand-picked …

Lincolnshire-based family brewer Batemans is celebrating its 140th anniversary by launching new branding alongside new products including biscuit-inspired beers. Bearing the new strapline “Craft brewers since 1874”, the revamped product branding has a more contemporary design while highlighting the heritage and expertise of the brewery. This is supported by new pump clip images for the …

Premium juice brand Frobishers has teamed up with the 43-strong Lounge and Cosy Club bar group for the roll-out of its new cherry juice. Launched this month, Frobishers Cherry Juice offers a sweet and sour combination of fresh, ripe cherries and boosts the brand’s adult soft drink range to 16 products. Last week, Loungers became …

London bar group Drake & Morgan has launched an app that allows people to use Facebook to book tables and share reservations with friends. The booking app has been installed on the page for each of its venues, The Anthologist, The Parlour, The Refinery, The Happenstance, The Folly, The Drift and The Fable which opens …

Entertainment venue G Live and Radisson Blu Edwardian hotel’s MKB (pictured) were among winners at this year’s Best Bar None Awards for Guildford. G Live was named best bar and cocktail bar MKB was best late bar while The Britannia in Millmead won the award for best pub and also the overall Best Bar None …

The original St Valentine was a Roman monk who was beaten with clubs and stones and beheaded for being a Christian. Not a very romantic story, but he is celebrated every February 14 probably because his feast day happens to be the same date as Lupercalia, a pagan festival to herald the approach of spring. …

A new range of cocktails has been introduced at Gillray’s Steakhouse & Bar in London in partnership with Bloom London Dry Gin. They are available at the London Marriott Hotel County Hall hotel bar throughout February. Tying in with Valentine’s Day, drinks include the Indecent Proposition and Blooming Valentine’s (pictured top) – see below for …