Diageo discovers the three socialising trends for the year ahead
Diageo, the drinks company behind brands like Johnnie Walker, Smirnoff, Captain Morgan, Baileys and Guinness has released its first Future Series trend report which looks at socialising trends in the year ahead. Diageo has been working with a team of cultural ethnographers to study social scenes from around the world so that it can help …
Toast of Paris
Courvoisier’s annual Toast of Paris International Cocktail Competition is back for a second year. The competition will challenge the world’s top bartenders to push the boundaries of the Cognac category and capture the exuberance of the Paris Golden Age (1870-1910) through the art of modern mixology. This year, bartenders will be tasked with creating two …
