Tia Maria helps outlets tap into the post-meal occasion
Tia Maria continues to ‘drive the coffee revolution’ by encouraging licensees to take advantage of the end of meal occasion. Gemma Monaghan, on-trade marketing manager at Tia Maria, says: “We’re not the only ones that love coffee cocktails. After-dinner is a sales opportunity that often can make a difference to your profits at the end …
Entries open for national Best Bar None Awards
The national Best Bar None Awards (BBN) are now open for entry, seeking the best overall scheme, new scheme and most innovative scheme. Supported by the Home Office, and active across 70 towns and cities in the UK, Best Bar None is a programme designed to improve standards within licensed premises through partnerships between the …
PepsiCo unveils new ‘twisted’ glassware to align with AXL bottle
PepsiCo and Britvic have introduced new Pepsi Max twist-design glassware to align with the brand’s glass bottle packaging. Following the popularity of the AXL glass bottle design, Pepsi Max decided to launch the new glassware with the AXL design, to further align its brand identity across ranges. Bruce Dallas, marketing director at Britvic GB, said: …
The Macallan begins releasing Rare Cask expressions
Edrington’s The Macallan has launched Rare Cask Batch No 1, the first of three new batches for 2018, all exhibiting the ‘art of cask’. A further four batches are planned for each subsequent year, with each limited release batch representing the volume of only 50 oak sherry butts. To create the “full and warming” 43% …
Amaro di Angostura expands Versus cocktail competition
Amaro di Angostura is expanding its cocktail competition Versus, which launched last year in London, Milan and Rome. Versus was created by the House of Angostura for its liqueur Amaro di Angostura to get bartenders working together in rounds, challenging their speed, technique and creativity. The House of Angostura has teamed up with UK industry …
