Pernod Ricard UK reveals on-trade Christmas support package
Pernod Ricard UK is helping the on-trade get the fundamentals right this Christmas, announcing a host of support including virtual masterclasses and in-bar solutions. This festive season, social distancing and health and safety restrictions look set to continue. The drinks giant recognises that, despite an expected decline in footfall versus last year’s festive season, there is …
Fluère releases non-alcoholic Smoked Agave expression
Distilled non-alcoholic spirits brand Fluère has added a new Smoked Agave flavour to its range. Fluère Smoked Agave is an alcohol-free mezcal alternative produced using the same techniques as alcohol-based spirits, with the addition of fresh Salmiana agave juice from Mexico. The clear spirit is said to have notes of smoke, honey and fresh pear …
Alcohol-free beer featuring medicinal mushrooms enters the UK market
A new range of premium alcohol-free craft beer, brewed with myco adaptogens, a class of fungi celebrated for its health benefits, has launched to the UK on and off-trade. The brand, Fungtn, boasts three 0.5% ABV SKU’s. The first variant, Lion’s Mane IPA, is an “earthy yet light” IPA with notes of hay and caramel …
