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PREMIUM soft drinks and mixers brand Fentimans, has partnered with non-alcoholic Aperitif Wilfred’s, to support the no-low drinking occasion with five alcohol-free serves designed to elevate festive drinking for consumers this Christmas. The collaboration sees the two British experts in premium botanical drinks join forces to craft a selection of bold, impactful cocktails that cater …

Against a backdrop of continued cost pressures, cautious consumer spending, and the disappointing Autumn budget, Bidfood, one of the UK’s largest foodservice providers, is bringing customers some much-needed good news with the launch of its new Price Freeze promotion. Beginning 1st January 2026, customers can secure up to four months of deep cut pricing on …

As consumers evolve their drinking habits, wine is entering one of its most dynamic periods in recent years. From lighter styles and regional discovery to the continued rise of sustainability and mindful drinking, the European Union — home to some of the world’s most diverse and distinctive wine regions — is uniquely positioned to lead …