Archives

Following the release of the Westons Cider Report 2026, we sit down with Sally McKinnon, Head of Marketing & Strategy, who discusses the health of the cider category, the shift towards premiumisation and the opportunities that lie ahead for pubs and bars. How would you characterise the health of the cider category in 2026, and …

London’s new cocktail hotspot, FlipDog, is shaking up the scene with inventive techniques and signature methods. We speak with Co-Founders, Alexey Kostenyuk and Artem Skapenko, and Head Bartender, Igor Brovko, about how their method-driven approach is redefining what a cocktail can be. FlipDog champions a method-driven approach to cocktails. Tell us more about this – …

We reveal how vodka is shedding its neutral reputation to embrace provenance, craft and quiet character — as a new generation of drinkers rediscovers the category with fresh curiosity and intent. For much of its modern history, vodka has existed in a curious duality. It has powered some of the world’s most iconic cocktails while …

Angelique Jullienne, Marketing Director at Maison Ferrand, on the craft, creativity and community behind the spirits house — and how Tropical Week and Planteray Stiggins’ Fancy are bringing bartenders and rum lovers together around the world. TROPICAL WEEK 2026 For those who may be less familiar, could you start by telling us about Maison Ferrand …

Three Cents is celebrating the Paloma all month long, partnering with leading bars nationwide to showcase inventive new takes on Mexico’s iconic cocktail. Three Cents, the premium mixer brand, is celebrating the iconic Paloma cocktail throughout May with a nationwide takeover. Partnering with over 60 of the UK’s best cocktail bars in 11 cities across …

El Cabrón mezcal rolls out across the UK, introducing London’s bars to a bold range of traditionally crafted agave spirits built for both sipping and standout cocktails. London’s bar scene thrives on one thing above all else: the constant chase for what’s next. And right now, between premiumisation, provenance, and pure drinkability, mezcal isn’t just …

We reveal how soft drinks and mixers are evolving into a dynamic, premium category, driven by bold flavours, functional benefits and changing drinking habits that are reshaping the modern bar. The soft drinks and mixers category is no longer playing a supporting role behind the bar. Instead, it is stepping confidently into the spotlight, driven …

As cocktail culture evolves and consumers seek more sophisticated flavours, premium soft drinks and mixers are taking on a bigger role behind the bar. Scott Bell, Head of Marketing at SHS Drinks, explains how bottlegreen’s flavour-led cordials and pressés are meeting demand for versatility, quality and elevated alcohol-free serves How has consumer demand for premium …

Chris Jones, Managing Director at Paragon Brands, reveals how Żubrówka is changing the vodka game — no longer just a neutral spirit, it’s now about flavour, personality and experiences that connect with drinkers. Vodka is no longer competing on neutrality or price; it’s competing on relevance. That plays out clearly in the on-trade, where the mood is to work …