
WORLD CUP DRIVES SHIFT TOWARDS LIGHTER SERVES AS SHANDY SEARCHES SURGE
Searches for “how to make a shandy” have seen a +1,650% increase since the tournament kicked off. From Aperol Spritzes to elderflower serves, there’s a surprising new contender emerging this summer – the classic shandy. New Google Trends data shows searches for “how to make a shandy” have risen by +1,650% since the tournament began …

England’s cities see late-night spending boost during FIFA World Cup 2026™
Late night matches contributing to an almost 15% year-on-year rise in spending in cities across the UK during group stages of FIFA World Cup 2026™ Hospitality and grocery spending see the biggest rises, with Leeds, London and Sheffield seeing the highest increase in Visa cardholder spending overall Visa, the Official Payment Technology Partner of FIFA World Cup 2026™, today releases new data revealing the impact of the tournament on the spending habits of the nation’s football fans. The data, analysed by …

400 Marston’s pubs to screen 1am England v Mexico game
Jared Sedgwick, Director of Operations at Marston’s, said: “More than 400 of our pubs were already set to open late for England v Mexico on Sunday night – and the Government’s decision to ease licensing restrictions means that number is only going one way. When England are playing, a 1am kick-off is no barrier, and …

Nation roars for Kane as fans sink over 800,000 drinks on England’s win over DR Congo
Harry Kane’s 75th-minute strike registered as the second-biggest roar of the World Cup so far, outdoing the world’s loudest ever rock concert recorded or a jet taking off, as Stonegate Group, the UK’s largest pub company, recorded their biggest midweek night of the tournament Kane’s goal sparked the second-biggest roar of Stonegate’s Roar of the …










