Campaign set to return to encourage beer discovery in January


tryanuary 2016

Bars and pubs across the UK are preparing to attract customers in the traditionally quiet month of January with a campaign to try new beers.

Returning for a second year, Tryanuary will feature a different beer every day throughout January, supported by new branding and point-of-sale materials plus its website, www.tryanuary.co.uk.

It is encouraging people to experiment with new beers and breweries as well as new bars, pubs and specialist shops. They are asked to share their discoveries using the hashtag #tryanuary via Twitter, Facebook and Instagram.

All the beers featured will be offered as a prize for one winner at the end of the month via a social media competition.

The campaign also aims to inspire individuals and businesses to make donations to charity. It already has several partner organisations offering discounts on purchases coupled with contributions to regional and national charities.

Tryanuary has been created by Manchester-based beer fan and blogger Andy Heggs. He said: “Last year’s Tryanuary was an overwhelming success and was much bigger that I had anticipated. There was so much support for the campaign from pubs, bars, brewers, shops, and the general public that I decided to run it again but with new activity, such as spotlighting on a beer every day and the Twitter competition.

“The start of the new year is always a challenging time for the beer and brewing industry and January can really damage these business. Naturally, I think less alcohol is consumed during the month as people have spent a lot of time and money partying and socialising over the Christmas break, but why not have January as a month to support independent businesses?

“We are in tough economic times, so supporting those local to you has clear commercial and community benefits. I’m hoping this simple campaign helps keep these fantastic businesses thriving, while encouraging the public to try new beers and raising funds for charities.

“The charity aspect was a logical one and would encourage both individuals and businesses to get involved. It makes sense to raise money for good causes while discovering new beers and promoting businesses, brands and products.”

Free downloadable posters featuring the #tryanuary logo are available for displaying in pubs, bars and shops as well as graphics and banners for websites and blogs.

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