New detox beer for Dry January

Innis & Gunn has launched an alcohol-free beer to commemorate Dry January, as an estimated two million Brits commit to reducing their alcohol intake this month.

The Scottish craft brewer has called its new beer Innis & None and the 0.0% ABV pale ale contains Vitamin C and ginseng to boost the immune system and improve energy levels. The beer also contains guarana, which is known to aid weight loss and enhance athletic performance, all of which can help lead to a healthier mind and body after a busy and boozy Christmas period.

Innis & None has been brewed using a blend of hops including Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo to create a zesty pale ale with big hop bitterness, resulting in all the flavour of a refreshing pale ale, but without the alcohol.

Dougal Gunn Sharp, founder and master brewer at Innis & Gunn said: “The versatility of beer excites me as a brewer. Great beer does not necessarily have to contain alcohol. We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste.

“Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”

The new beer is available in 330ml cans from today (January 3) on the Innis & Gunn online shop and The Innis & Gunn Beer Kitchens in Edinburgh, Dundee and St Andrews.

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