£4.5m ad campaign to promote Coca-Cola Zero Sugar

Coca-Cola European Partners (CCEP) has unveiled a new £4.5million advertising campaign to support Coca-Cola Zero Sugar, which has become the fastest-growing top five cola brand in Great Britain.

The campaign will feature the slogan “Tastes More Like Coke” highlighting that the calorie-free option delivers the same taste associated with best-selling Coca-Cola Classic, but with no sugar.

The latest activity follows the £10m campaign that marked the launch of Coca-Cola Zero Sugar last year, and marks the next step in helping retailers boost their sales of calorie-free drinks.

Simon Harrison, operational marketing director at CCEP, said: “This campaign is designed to help retailers grow their sales by highlighting to consumers that Coca-Cola Zero Sugar is not only calorie-free, but delivers the iconic taste and refreshment of Coca-Cola Classic.

“This multi-million pound investment underlines our commitment to supporting further growth of the brand by encouraging consumers to switch to no sugar and bringing new people into the category, helping retailers to build on the impressive sales of Coca-Cola Zero Sugar since its launch last summer.”

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