Craft soft drinks brand 40 Kola has released a lower-sugar variant of its cola drink, in a bid to give consumers greater choice.
40 Kola Cut, the new ‘lighter version’ of the brand’s original cola, is said to contain a third of the sugar and caffeine.
Using stevia, a natural plant-based sweetener, the drink contains no artificial flavours or preservatives. Stevia doesn’t add any calories, keeping Cut in line with 40 Kola’s “all-natural ethos”.
Co-founder Dan Young said: “As our range grows, it was only a matter of time before we created a lower sugar, lower caffeine variant.
“We’re passionate about giving people the choice of our full range – we’ll never force people to have specific varieties or questionable sweeteners in our drinks. That’s why we’re retaining our signature 40 Kola, and complimenting it with our cut caffeine, cut sugar edition.
“More and more people are turning to craft producers for great-tasting, natural drinks. We pride ourselves on only using 100% natural ingredients – we’ll never add ingredients that you can’t pronounce.”
