5 top tips for boosting coffee sales this winter


Hot chocolate with marshmallows, peppermint candy canes and cinnamon sticks in vintage metal mug - homemade hot festive drink for Christmas and winter holidays

Coffee sales outside the home look set to top £3bn by the end of the year, according to market research experts Mintel.

And when it comes to enjoying hot drinks outside of the home, customers expect a diverse and tempting offer.

“Consumer expectations are higher than ever when it comes to enjoying hot drinks out-of-home, and operators should have a tempting and diverse offer to meet increased demand over the winter months,” Tony Holmes, Bestway’s sales director for foodservice and retail, said.

“We have a range of winter warmer offers and promotions on hot drinks running to help operators raise their game and take a share of this £3bn market,” Tony said. “Liqueur coffees are big sellers over the Christmas period, and by promoting them alongside dessert menus, as well as on chalkboards and drink lists, pubs and restaurants can extend sales into the new year and beyond.

“With Mintel forecasting further strong growth in coffee up to 2020, we’re working to further expand the range, advice and support we offer to help our customers develop their hot drinks business.”

Bestway’s top 5 tips for boosting coffee and hot drinks:
• Use a choice of flavoured syrups to customise hot drinks
• Offer premium toppings such as whipped cream, chocolate and marshmallows
• Match cakes and pastries with hot drinks in set-price deals
• Highlight low-fat and dairy-free choices for customers looking for healthier choices
• Promote free WiFi to drive daytime sales of hot drinks

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