50,000 temp staff could be needed to help pubs manage World Cup demand

World Cup 2018

Pubs could be looking for up to 50,000 temporary bar staff on Wednesday evening simply to keep up with additional demand from customers watching England’s World Cup semi-final against Croatia.

Adia, a digital recruitment platform that helps businesses in the hospitality industry, made the estimate after online discount site VoucherCodes and analyst Retail Research estimated spending could reach a potential £2.72 billion if England reaches the World Cup Final on Sunday.

Pubs, restaurants and cafés are expected to take £193 million from those watching the match on big screens. This figure is predicted rise to £488 million if England reaches the final.

There are approximately 52,000 pubs across the UK employing between them around 600,000 people.

Adia CEO Ernesto Lamaina said: “It’s really important that pubs are able to capitalise on the financial opportunity that the semi-final represents. That means making sure they have enough staff to keep up with demand so that customers are served promptly and aren’t left waiting to be served when they want to be watching the match.

“It will obviously differ from place to place but we believe that, on average, pubs may need to bring in one extra body for Wednesday and even Sunday, which would mean a need for 50,000 additional workers across the country.”

The Adia platform simplifies the process of temporarily upstaffing, particularly at peak times. Pubs and bars can register online or through the app in a matter of minutes to begin hiring staff.

Ernesto added: “Our app matches jobseekers with temporary jobs, enabling them to earn money on the side and the pubs and bars to ensure customers get their drinks promptly, take advantage of this fantastic commercial opportunity and hopefully enjoy an England win.”

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