The original Islay single malt is set to captivate guests with rarely-told stories and tastingsfrom the people who know it best

Today, Bowmore, Islay’s oldest licensed distillery, has announced it is embarking on a global roadshow to bring the distillery and its experts to whisky enthusiasts around the world.

Starting in London, the immersive experience will transport consumers, retailers and bartenders to the heart of Bowmore and its small but mighty island home.

Guests will hear rarely-told stories about the original Islay single malt, its people, and island life, and taste and compare expressions from the permanent range and Sherry Oak Cask collection. The immersive experiences will be led by the experts, including Distillery Manager David Turner and Global Ambassador Teddy Joseph.

“Bowmore’s heritage is unparalleled as Islay’s first licensed distillery, established in 1779, and it has remained at the heart of the island community ever since. This roadshow brings that legacy to life, sharing stories of craftsmanship and community built over generations. We’ll take these hidden chapters to whisky fans around the world, with tales of island life, mysterious myths, and the expertise that shapes Bowmore and its exceptional layers of flavour.”

The Bowmore: A Journey Though Flavour Stories roadshow commences in the UK, before touring Europe (Stockholm, Vienna, Zürich, Belgium), Asia (Beijing, Shanghai, Taipei, Shenzhen, Hong Kong), and North America (New York, Vancouver), with further cities expected to be announced.

For more details and to reserve a place, visit Bowmore.com and follow @Bowmore on Instagram and Facebook.