A quick chat with Jennifer Powell, Marketing Director UK & Ireland, Brown-Forman


We chatted to Jennifer about her thoughts on being a woman in the industry, what inspires her, and her career at Brown-Forman, one of the world’s leading global spirits and wine company. 

What has been your journey to your current role? 

I started out as an intern with Brown-Forman in Louisville, Kentucky when I was in my early twenties. I had no ambitions to stay there. My ambition was to get some college credit and move to London! I ended up spending 15 years in Louisville but I always had ambitions for international business experience and for my family to experience life in another cosmopolitan culture. So it was a hugely exciting time for me and my family in 2019 – my husband and I sold our house, and our four-year-old daughter bought a one-way ticket to London.

Do you have inspiration when thinking about the barriers facing women in the workplace:

I have a very aspirational role model in my mother. She taught me to be brave, to know what I want and how to achieve it. I raise my daughter that way too – to be true to herself and chase her ambitions.

I recognise that I have privileges and other women have bigger challenges, and that’s one of the reasons I am part of GROW at Brown-Forman, a network of colleagues, advocates and champions for women at work.

Can you tell us more about GROW? 

It’s a grassroots organisation within Brown-Forman. We’re creating a network of colleagues to have timely conversations about the future of work and for women. It’s a great community and is making great advances for women.

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