Budweiser Brewing Group UK&I has been revealed as the new name for AB InBev in the UK, as the company “reaffirms its commitment” to the UK & Ireland territories.
The name change coincides with the appointment of the brewer’s new president Paula Lindenberg and the opening of its London headquarters.
Alongside this, the group has set out a number of new ambitions spanning sustainability, smart drinking and championing Britain’s beer community. The five ambitions are:
• Champion Britain’s iconic beer culture with trade-boosting programmes for the whole community, from barley farmers to pubs and retail
• Create a nation of Smart Drinkers, helping to shift social norms to embrace moderation and cut harmful drinking
• Be the UK’s most sustainable brewer as it works towards brewing with renewable electricity and locally-sourced barley
• Be one of the best places to work, promoting apprenticeships, development and diversity
• Bring more people together with great beers for every occasion by continuing to invest in premium drinks and powerful brands
Budweiser Brewing Group UK&I, which remains a part of AB InBev globally, presents a “more recognisable” name that “drives awareness of the group and brings people together to achieve these far-reaching sustainable and social ambitions”.
The group will continue to own a number of well-known brands, including Stella Artois, Budweiser, Corona, Michelob Ultra, Bud Light, Beck’s, Bass and Boddingtons.
Paula Lindenberg, president of Budweiser Brewing Group UK&I, said: “We are a fast-paced, ambitious group that dreams big, and we have exciting plans ahead for the UK and Ireland.
“Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions.
“We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low-alcohol.”