A competition has been launched to find artwork for a limited-edition label for Abelha Organic Cachaça for the Rio Olympics next year.
The owners are inviting bartenders, artists and members of the public to submit designs to follow up the brand’s first limited-edition label which was launched in the UK last night.
The new limited-edition (pictured) is an homage to women from the northern region of Bahia, created by Brazilian urban artist Ananda Nahu who attended the UK launch at Coya in Mayfair.
Ananda is famous for her complex and colourful murals enriched with intricate patterns and featuring powerful women as centrepieces. Her Abelha label captures all aspects of her more large-scale works: the woman portrayed on the label highlights the rich history of Bahia and playful honey bees dart among flowers in full bloom.
Abelha Cachaça has produced a limited number of bottles showcasing Ananda’s exclusive design, a number of which will be available to bars and selected retailers through UK distributor Love Drinks.
To tie in with the launch, Coya’s group bars manager Gian Carlo D’Urso has created a cachaça twist on a classic Sour, called the Bahia Sour, which is available in Coya’s restaurant throughout June.
Ananda said: “I created this design which was inspired by memories of my home state, Bahia, a region which is very close to my heart. It is a land of colour and beautiful strong women, so the art pays a homage to these people and the vibrant beauty of this region.”
Abelha is an organic cachaça created using the most traditional artisanal methods from organic sugar cane grown on the sunny slopes of Bahia. The cane is processed within 24 hours of being cut, fermented and then distilled in a traditional copper still. Only a small fraction of the distillate is kept to ensure the highest possible quality.
Hal Stockley, director of Abelha Cachaça, said: “The Bahian style, colour and vibrancy are at the heart of Abelha and I can’t think of a better way to celebrate this than through Ananda’s artwork and label. It encapsulates it all.”
During her visit, Ananda produced her first mural in the UK as a special commission for the Vamos! festival in Newcastle upon Tyne, which celebrates Spanish- and Portuguese-speaking cultures.
For information on the Road to Rio label competition, email Hal at firstname.lastname@example.org.