Aberdeen bar promotes cocktails to men through barbers

bulleit barber

A leading Aberdeen cocktail bar is trying to change perceptions about cocktails through a “men-only” barbering concept.

In partnership with American whiskey brand Bulleit Bourbon, Orchid Aberdeen has been playing host to a series of pop-up barbering events in association with hair salon Toni & Guy and other Aberdeen barbers such as The 33rd.

The Bulleit & Barber events have been taking place every Thursday and Friday from 6.30pm to 10pm throughout April, showcasing the craft of the barber alongside that of the cocktail bartender.

A bespoke cocktail menu featuring four Bulleit cocktails is available in the bar and gents’ cuts cost £20 per head, with other barbering services available on request.

The pop-up events are part of a Scotland-wide campaign by Bulleit which is partnering bars to showcase its whiskey.

Martin Farmer, general manager of Orchid Aberdeen, said: “Gone are the days of the stereotypical view that cocktails are just for girls. More and more often we are now creating cocktails with a number of different bourbons, whiskies and craft beers to suit the tastes of our male clientele, giving them something exceptional to try in the bar, instead of having to opt for a beer or a spirit.

“Men are now more aware of beauty regimes too and tend to look after their appearance, following the latest fashion trends and styles.

“The bespoke cocktail menu we have created for the event complements the audience that we are trying to attract, and I think the drinks on it will be very popular with our male clientele, as well as our female clientele who like something a little different.”

Pictured are Martin Farmer from Orchid and Ross Hume from Toni & Guy.

Orchid Martin Farmer and Ross Hume

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