Absolut crafts vodka flavour blends with leading mixologist


Absolut Craft Range

A new range of blended flavoured vodkas have been introduced by Absolut, exclusively for professional bartenders.

Created by leading mixologist Nick Strangeway, Absolut Craft consists of three limited-edition blends: Herbaceous Lemon, Smokey Tea and Bitter Cherry.

Only a few premium bars across London, Edinburgh, Leeds and Manchester have been selected to receive the range, including The Connaught Bar, The Ritz, The London Edition and Happiness Forgets.

Taking two years to develop, Absolut Craft is made from a blend of high-quality 100% traceable botanicals and natural raw ingredients. Only 290 nine-litre cases for all three expressions have been produced for the UK.

Absolut Craft can be served with a mixer and straight over ice or used in a complex cocktail. Each blend has a different ABV to match the ingredients and ensure it works served neat or in a mixed drink.

Nick said: “My first thought when Absolut approached me to design a small, limited collection of vodkas specifically for bartenders was, ‘Are you really going to let me do that?’.

“My conundrum: how to create a blended vodka that would have bartenders bending over backwards to have it on their back bars? I wanted to create something that I would proudly use in my most ambitious recipes, and I believe I have.”

Retaining the iconic Absolut bottle, the Absolut Craft bottle reflects the mother brand’s heritage by featuring the alchemic symbol for distillation and mimicking the coloured coatings often found on 17th-century apothecary phials and jars.

“Absolut has always enjoyed a close relationship with the professional bartending community in the UK,” said Adam Boita, marketing controller for distributor Pernod Ricard UK. “Absolut Craft offers further opportunity to engage with bartenders whilst providing them with something relevant and exciting for a market that increasingly demands only the highest-quality natural products.”


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