Suffolk brewer and distiller Adnams has unveiled a new name and striking new look for its award-winning barley vodka.
Formerly known as Copper House Barley Vodka, it has been relaunched as East Coast Single Malt Vodka, with a new design influenced by its ingredients and where it is made.
Clouds and seagulls reference the company’s seaside heritage in Southwold while hand-drawn ears of barley highlight the artisanal approach to distilling.
The new design is screen-printed onto the 70cl bottle, creating a bold, bright image centred around red as is traditional for vodka labels. It follows a redesign of Adnams’ Copper House Dry Gin in April.
Adnams marketing director Emma Hibbert said: “With increasing emphasis being placed on spirit packaging, it is important for our products to remain individual in an increasingly crowded market.
“The new design is bright and modern, exciting on the eye, while also highlighting our point of difference from other craft distillers.
“We’ve had fantastic feedback for the new bottle design for both the Copper House Dry Gin and East Coast Single Malt Vodka, and the two sit fantastically alongside each other, on the bar or on the shelf.”
Designer Lee Cook from CookChick Design added: “The new bottle design for East Coast Single Malt Vodka was conceived at the same time as the bottle for Adnams’ Copper House Dry Gin, so stylistically the two fit together as a pair and complement each other.
“We’ve achieved this by using a bold colour palette, adopting red as the main colour for the vodka, which sits well in the vodka arena, and blue for the gin.
“With these new designs we have defined a unique character for Adnams’ core range of spirits, reflecting the brand’s individual approach to spirit making.
“The illustrations are inspired by Adnams’ hand-crafted approach to spirit production and unique grain-to-glass distilling method, and the image of the tractor on the vodka pays homage to the locally-grown barley from which the vodka is made.”
East Coast Single Malt Vodka was named best varietal vodka in the 2015 World Vodka Awards and won a gold medal in the International Spirits Challenge 2015.