Adnams seals deal to bring American craft beers to UK

adnams porkslap harpoon

Suffolk brewer and distiller Adnams has entered into an exclusive distribution partnership that sees it introduce a range of US craft beers to the UK.

The deal with Crafted Exports brings a selection of craft beers and limited-edition ales from brewers such as Boston-based Harpoon Brewery, producer of session ale Take 5 IPA at 4.3% ABV, an IPA at 5.9% ABV and UFO White wheat beer at 4.8% ABV.

It also includes two brewers in New York state: Captain Lawrence Brewing Co, which makes Effortless Grapefruit IPA at 4.5% ABV, and Butternuts Beer & Ale, producer of Porkslap Pale Ale at 4.3% ABV.

The line-up also features Doc’s Draft Cider from Warwick Valley Winery and Distillery in New York’s Hudson Valley.

Maxwell Bond, sales director at Adnams, said: “There are some fantastic beers available and we are hoping that, through the partnership with Crafted Exports, we will be able to bring even more of the most exciting beers from the US to the UK market.

“The beers we have initially distributed via Crafted Exports are already proving popular, particularly with premium beer bars, and we expect interest to increase as consumers get to know these fantastic beers.”

Qurban Walia, co-president and co-founder of Crafted Exports, added: “Pairing our quality-driven supply chain and brand management programme with Adnams’ world-class distribution and sales teams allows us to better help grow the amazing UK craft beer market and get more beers to pubs.”

The American brewers also welcomed the move into the UK market. Jon Schwartz, vice president of business development at Harpoon Brewery, said: “Everyone at Harpoon is thrilled to bring our portfolio of flavourful, drinkable ales to beer lovers throughout the UK. Our first beers – and many since – were inspired by English ales and we know it will be love at first sip.”

Scott Vaccaro, founder of Captain Lawrence Brewing Co, said: “Ever since spending a summer working as an intern at Adnams years ago, I have been in love with the pub culture that surrounds great beer in the UK. We are proud and honoured to have a chance to send our beer across the Atlantic to be included in that culture.”

Chuck Williamson, founder of Butternuts Beer & Ale, added: “It is an honour to have Butternuts Beer & Ale as part of the UK beer culture. Our brewing influences stem from our English roots and we consider the opportunity to sell our beer in the UK market a great achievement.”

Previous Bounce founder to roll out new concept with mini-golf
Next Diageo exceeds target in campaign to stop drink-driving