Agnes Arber releases pineapple-flavoured gin


Agnes Arber Pineapple gin

UK distributor and brand owner Signature Brands is expanding its Agnes Arber gin portfolio, with the launch of a new pineapple-flavoured variant.

Tapping into the ever-growing flavoured gin category, Agnes Arber Pineapple leads on from the successful launch of Arber Rhubarb last year, and adds another “bold” expression to the gin range.

The new 41.6% ABV variant offers a “rich, tropical experience all-year-round”, featuring Agnes Arber’s original nine botanicals as well as sweet flavourings of fresh pineapple and a hint of mango, post distillation.

Nic Ponticakis, head of Signature Brands, said: “Following on from the successes of the first two SKUs, we almost immediately began looking for our next flavour innovation, in a quest to find a combination that would not only disrupt the crowded flavoured gin market and provide a strong point of difference, but also keep up with current consumer trends.

“With very few pineapple gins on the market, and the majority of these existing at only a liqueur-level ABV, we see Arber Pineapple as an opportunity to cut through the flavoured gin noise and recruit even more drinkers to the gin category.”

The Agnes Arber team at Signature Brands have developed a number of suggested serves for the new pineapple variant, including the Pineapple Fizz, Pineapple Sour and Pineapple & Ginger (recipes below).

Pineapple Fizz
50ml Arber Pineapple
20ml Sugar Syrup
15ml Lemon juice
Top with 100ml prosecco and orange zest.

Pineapple Sour
50ml Arber Pineapple
15ml Monin Triple Sec 25
30ml Lemon juice
15ml Sugar syrup
1 Egg white
Wet shake, dry shake and serve in a rocks glass.

Pineapple & Ginger
50ml Arber Pineapple
Ginger Ale
Garnish with a generous wedge of lime.

Arber Pineapple Arber will be available from the end of November in 5cl and 70cl bottles, along with a selection of POS assets, including tent cards and table talkers.

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