William Grant & Sons’ premium whisky brand Ailsa Bay has launched an innovative blockchain whisky, in a bid to provide authenticity and traceability.
Partnering with specialist blockchain technology company Arc-Net, Ailsa Bay hopes to transform whisky through experimentation, technology, precision distilling and data driven methods.
Blockchain is a list of registers, or ‘blocks’, which contain information about the previous block and transaction data between the two blocks.
Ailsa Bay’s use of blockchain captures the full distilling and manufacturing process, allowing customers to track their whisky from source to store; ensuring authenticity and traceability.
Consumers can trace the origins of their whisky via a web experience, which is individually tailored to each bottle.
By scanning a QR code, users are presented with a visual history of their whisky, produced using digitally created art generated by blockchain data unique to the drink’s journey.
Blockchain technology also allows Ailsa Bay to gather data from existing and potential customers, using mobile location services to correlate where the whisky is being purchased and consumed to maintain brand protection.
Dominic Parfitt, head of e-commerce at William Grant & Sons, said: “Innovation is a key part of our business. We’re constantly looking to evolve our offering and learn new things in order to push the boundaries within the drinks industry.
“We’re doing something now that we hope will set the bar for the future experience of spirits, and we look forward to seeing how other brands follow suit as innovation within the industry continues to develop in the next few years.”