Aiste Valiukaite becomes Funkin brand ambassador

Aiste Valiukaite Funkin brand ambassador

Funkin has announced that 2017 Innovation Champion Aiste Valiukaite will take on a permanent role within the business as brand ambassador.

Focusing on London, Aiste will leverage her industry knowledge and relationships to continue to build the Funkin brand and its portfolio of premium products with bars across the city.

Aiste scooped the acclaimed title of Funkin Innovation Champion in 2017 when she was representing Original Sin in Stoke Newington and landed herself a part-time contract with Funkin.

In her year as Innovation Champion, Aiste helped on product development, training and promoting the Funkin brand across the UK.

She moved from Original Sin to the cocktail bar at the Merchant Hotel in Belfast and also undertook an internship at Empirical Spirits in Copenhagen.

Aiste said: “Being the Funkin Innovation Champion offered me so many opportunities to grow and develop my knowledge and insight.”

“I am delighted to be able to continue my career with Funkin, a dynamic and innovative business, and look forward to taking on my new role and building new relationships with the London on-trade.”

Funkin’s head of marketing Ben Anderson added: “We are delighted that Aiste is able to join the Funkin team on a permanent basis.

“She truly understands the Funkin brand and most importantly the bartending community and trends and it is fantastic to see that one of our past Innovation Champions has been able to progress within our business in such a critical role.”

Aiste will take up her new position as brand ambassador from October 22.

The news comes shortly after Shaun Hall was crowned Funkin Innovation Champion for 2018.

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