UK-based The Original Free Drinks Company is making its debut with a new six-strong range of ready-to-drink non-alcoholic cocktails.
Tapping into the booming ‘no and low” trend, the brand offers “authentic and sophisticated” 0% ABV cocktails in single-serve bottles, cans and on tap.
Mixed in small batches in the UK, Highball consists of six variants: Classic G&T, Pink G&T, Cosmopolitan, Mojito, Italian Spritz and Ginger Dram.
Each cocktail has been developed with spirits expert and author Ian Wisniewski. The process included repeatedly benchmarking and testing alongside original cocktails to exactly replicate the experience.
Highball Cocktails are made with natural ingredients, including fresh juices, bitters, extracts and agave nectar, and are said to contain less than half the calories of a regular cocktail.
Co-founder Red Johnson said: “High-quality, alcohol-free drinks with great brand recognition are in real demand, but still underserved.
“Highball Cocktails is the first brand to create alcohol-free alternatives to Aperol Spritz or Pink G&T, two of the most popular cocktails right now.
“Our experience of working with brands such as Seedlip and Big Drop Brewery shows us that there is a growing global market for premium alcohol-free drinks and the UK is pioneering in this category.”