ALMR appoints chief operating officer to drive growth

Rupert Culme-Seymour

The Association of Licensed Multiple Retailers, which represents bar, pub and club operators, has appointed a former sales director of Heineken UK to the role of chief operating officer.

Rupert Culme-Seymour (pictured) will be responsible for the association’s commercial and membership growth as well as overseeing its busy annual schedule of commercial, training and member-focused events.

Rupert joins the ALMR following 19 years at Heineken UK, most recently as a regional sales director but with a background also spanning operations and leadership capability.

ALMR chief executive Kate Nicholls said: “I would like to welcome Rupert to the ALMR and I look forward to working closely with him to help support our members, drive growth, and to explore new channels via which we can strengthen further how we represent the UK’s fantastic eating and drinking out market.

“Rupert has a wealth of knowledge and a fantastic track record within the sector and will no doubt be a great addition to the ALMR’s talented office.”

Rupert added: “I’m really delighted to be joining the ALMR as COO at a time when the sector is as vibrant and exciting as ever. The ALMR has such a key role – the voice representing the key interests of our members – and I’m looking forward to supporting Kate in keeping the ALMR at the forefront of an ever-evolving industry.”

The ALMR’s membership covers pub, club, bar and casual dining operators, representing 26,000 outlets and employing over 650,000 employees between them. They account for almost all managed pubs in the UK as well as leading casual dining chains and nightclubs.

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