A new advertising campaign is under way to promote careers in pubs and bars, backed by funding from the Association of Licensed Multiple Retailers (ALMR).
It is running online on the websites of three national newspapers – The Guardian, the Daily Telegraph and the Daily Mail – highlighting the great career opportunities available in hospitality for young people.
It is part of the Pub & Bar Careers initiative led by The Perceptions Group – a partnership of leading figures from pub and bar operators as well as trade bodies such as the ALMR.
Pub & Bar Careers initiative aims to inform the public about the large variety of worthwhile and rewarding career paths available to young people and to change the common perception that a career in the hospitality industry can only be short term.
The advertising campaign comes ahead of the launch of the new Pub & Bar Careers website, which is due to go live in June. The website will act as a portal of information, showcasing numerous job roles alongside real-life case studies from other young people working in the industry as well as a wealth of information on pub and bar operators.
Keith Knowles, chairman of The Perceptions Group, Pub & Bar Careers, said: “This is a great opportunity for Pub & Bar Careers to gain some national awareness. Youth unemployment has long been a topic of importance and the launch of the new website will allow us to show how promising a career in the hospitality industry can be by providing key information in just a few clicks.
“With the pub and bar industry looking to fill 212,000 jobs by 2020, this advertising campaign allows us to demonstrate not only to young people, but also to parents, teachers and careers advisers the wide variety of career paths that are available.”
ALMR chief executive Kate Nicholls said: “The ALMR is renewing its focus to promote job opportunities in licensed hospitality and change people’s perceptions about working in pubs and bars.
“Pubs, bars and restaurants offer a wealth of opportunities for ambitious employees and fantastic chances to learn, grow and explore the wide range of careers we offer. For many young people, we provide the taste of working life and we are very proud of the fact that we are able to nurture and develop the entrepreneurs of tomorrow.
“Licensed hospitality businesses generated 8% of net new jobs last year, doubled the number of apprenticeship starts and can offer young employees a chance to earn more than a trainee solicitor. We are a fantastic provider of jobs, training and support and we offer real transferable skills and stimulating, rewarding career paths.
“The ALMR is proud to support the Pub & Bar Careers and to lend our weight to a campaign that will give more people a chance to discover a rewarding career in licensed hospitality.”
The adverts are expected to reach 90,000 people throughout May. After going live on May 1, 36,700 people saw the online banners in the first four days.