ALMR launches new hospitality diploma as its membership grows


ALMR Kate Nicholls

A new diploma has been launched for the hospitality sector by the Association of Licensed Multiple Retailers at the end of another year of growth for the trade body.

The ALMR Diploma is initially designed for level 2 hospitality team members, both front-of-house and back-of-house, but will be expanded to cover a broad range of hospitality careers.

Employees will undergo training that leads to the achievement of a recognised standard that will be delivered by HIT Training and end-tested by BIIAB. Enrolment will begin in January 2018.

Apprentices will have the opportunity to sit six industry-leading modules covering customer service, the Award for Underage Sales Prevention, drugs awareness, conflict management, food safety for catering, and the Award for Personal Licence Holders.

These modules will be provided by CPL Training and will be delivered via e-learning online, with the exception of the Award for Personal Licence Holders, which will be sat face to face.

The diploma was launched by ALMR chief executive Kate Nicholls (pictured) at the annual Christmas Lunch yesterday at Old Billingsgate, London, in front of 1,200 sector leaders.

Kate said: “The ALMR Hospitality Diploma will provide the UK’s hospitality businesses with an all-inclusive, exhaustive training and assessment scheme designed to meet the myriad demands of this innovative and varied sector.

“The diploma will also provide employees with the support and education they need to progress within the sector, and will deliver a solid foundation for a potentially long and rewarding career, and a senior role within our dynamic industry.”

Jill Whittaker, managing director of HIT Training, added: “We are delighted to be partnering with the ALMR on this great new initiative, which will not only provide both young employees and those new to the industry with the support and development they need, but also a chance for us to show the great work being done in this fantastic and supportive sector by highlighting the exciting and varied careers that exist. We are looking forward to working with the ALMR to develop supervisory and management apprenticeships in 2018.”

Anthony Pender, chairman of the British Institute of Innkeeping, said: “This streamlined and valuable diploma will ensure young employees are given the best start on the road to a long and rewarding career with us.”

Paul Chase, head of UK compliance at CPL Training, added: “The ALMR Diploma represents the opportunity to gain a gold-plated apprenticeship standard that will set the benchmark for learning and development within the sector.”

At the lunch, Kate also reported on the growth in membership of the ALMR, including recent additions Patisserie Valerie, Caffè Nero, Burger King, Prezzo Holdings, Marston’s, The City Pub Company and Le Pain Quotidien.

In 2017, membership has grown by 11% with outlet numbers up by 18%. The ALMR has undergone an unprecedented period of growth over the past three years with membership increasing by 66% and outlet numbers up by 168% during that period.

A successful year of lobbying has also seen the ALMR’s vital campaigning save the sector £1.6 billion in additional costs, freeing up the sector to deliver 6% growth and one in three of all new jobs.

Kate said: “Another very successful year has seen the ALMR continue to expand to incorporate new and exciting members with increasingly varied trading styles.

“We have cemented our position as the leading voice for the UK’s eating and drinking-out businesses and will look to build on this good work in what will no doubt be a successful 2018.

“Eating and drinking-out businesses have faced legislative barriers and uncertainty over their futures, but they have shown amazing resilience and ingenuity to flourish during difficult times.

“We are very much looking forward to continuing our hard work with all our members to make sure that these integral businesses are in the best position to succeed.”

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