American whiskey inspired by Frank Sinatra returns to UK

Jack Daniel's Sinatra Select

Jack Daniel’s is bringing its extra-matured, higher-strength whiskey created in honour of Frank Sinatra back to the UK, supported by promotional activity in top London bars.

Jack Daniel’s Sinatra Select was launched as a limited edition last year, made with its No 7 Tennessee Whiskey aged in specially-made barrels that have extra layers of toasted wood to give it a bolder but smooth flavour.

Inspired by the singer’s long-time love of Jack Daniel’s, it is bottled at the higher ABV of 45%.

Due to its success last year, Bacardi Brown-Forman Brands is making the special-edition whiskey available again in the UK from September.

To mark its return, Bacardi Brown-Forman Brands has put together promotional activity at a selection of Frank Sinatra’s favourite haunts in London throughout September.

At The Savoy, guests staying in the Sinatra Personality Suite will receive a free nightcap of “Sinatra on the Rocks” in the American Bar or the Beaufort Bar.

At Santini, one of Frank’s favourite Italian restaurants, diners aged 18 and over can enjoy a free Sinatra on the Rocks when they order his favourite Lemon Ricotta Torte in the evening.

A free Sinatra on the Rocks will be offered to guests drinking at The Punch Room at The London Edition hotel which opened last year – the bar is described as having a “nostalgic charm” that “would have been an obvious choice for Frank”.

As part of promotional activity at Selfridges in London, drinkers can enjoy a cocktail made with Sinatra Select at Harry’s Bar and admire an original tux worn by the singer on display in the store. Other activities will run at Selfridges in Birmingham and Manchester.

Ffion Jones, brand manager for super-premium American whiskeys at Bacardi Brown-Forman Brands, said: “Last year we paid tribute to a long-standing friendship with the launch of Sinatra Select, the perfect addition to any back-bar and a must-have for any Jack Daniel’s enthusiast.

“We are thrilled Sinatra Select is returning for the second time giving consumers another opportunity to try the smooth whiskey.

“To celebrate Sinatra Select we are inviting new and existing fans to try the special-edition Tennessee whiskey by visiting one of Sinatra’s favourite London locations and raising a glass of complimentary Sinatra on the Rocks to Mr Jack!”

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