The Americana Burger Board has launched The Gourmet Burger Guide in a bid to help operators grow sales and satisfy customers by premiumising their menu selection and trading up to gourmet.
A tangible reference tool, The Gourmet Burger Guide, which is available to download online, is full of advice such as ‘how to take plant based burgers to the next level of gourmet’, recipe inspiration and industry data and news on the hottest burger trends, including the latest food fusions and mash ups.
The new guide offers hints and tips on how to elevate an out of home burger menu, highlighting how tapping into the latest trends can set outlets apart from the competition and how premiumisation should be the underpinning factor for every burger on every menu.
Kate Sykes, marketing manager, Lantmännen Unibake UK, said: “We’re excited to be launching our brand new Gourmet Burger Guide which is packed full of inspiration and insight from our expert Americana Burger Board which includes Simon Dukes aka Burger Lad.
“We’re committed to supporting operators and to get the very best from a burger menu, and with 84% of burger consumers seeing a quality bun as a key characteristic of a gourmet burger offering, trading up is essential.
“Through The Gourmet Burger Guide we want to work collaboratively with outlets to help ensure that a consumer out of home burger experience that is the very best it can be”.
To find out more, visit www.americana.co.uk.