An on-trade promotion has been launched for Appletiser for Mother’s Day, offering the prize of a mini theatre break for mums.
Distributor Coca-Cola Enterprises is running the “win a showstopping day for you and your mum” promotion until March 30 which is Mother’s Day.
There are 10 main prizes of a theatre trip to London for two, with four-star overnight hotel accommodation, tickets for a West End show, dinner and spa treatment. There are also 100 runners-up prizes of £50 theatre vouchers.
With entry via Appletiser’s Facebook page, the promotion is supported with point-of-sale materials and digital screen displays in pubs and bars to increase visibility within outlets and encourage trial in the run-up to and during Mother’s Day.
Phil Thomson, associate director of portfolio brands at Coca-Cola Enterprises, said: “Appletiser’s premium credentials make it a popular choice during special occasions like Mother’s Day and this promotion will support on-trade outlets as they prepare to make the day as special as possible for consumers.
“Appletiser’s core audience of 30-something females means the product is the ideal accompaniment for families looking for a premium alternative to alcohol during Mother’s Day celebrations.”
The prize includes a £100 travel allowance to London, a double room in a four-star hotel in central London, a bottle of champagne on arrival, breakfast in the hotel restaurant, one 30-minute massage treatment at Savana Urban Spa in Notting Hill, dinner including drink at a London restaurant on the night of the show and two tickets for one of four West End shows, The 39 Steps, Stomp, The Woman in Black or Thriller Live, although the shows may change and are subject to availability.
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