Appleton Estate launches new blend for its core range in the UK

Appleton Estate Reserve Blend

Appleton Estate Jamaica Rum has announced the launch of a blend made up of 20 aged rums as part of its core range in the UK.

Rich with oak, nutmeg and smoky spices, Appleton Estate Reserve Blend has a complexity from the use of the rare and special rums including two very rare reserve stocks. It is recommended for both sipping and in premium cocktails.

The new rum is full-bodied and smooth with delicately balanced spice and nutty notes, followed by oaky honey, subtle vanilla, a hint of hazelnut and a bouquet that is reminiscent of a spicy fruit cake. It provides a balanced, lingering finish with echoes of wood.

Appleton Estate Reserve Blend has a similar taste profile to Appleton Estate 8 Year Old, which it replaces in the range. It is a combination of several rums of different styles and ages and does not have an age statement.

Nick Williamson, marketing director at distributor Campari UK, said: “Appleton Estate is the most comprehensive premium golden rum portfolio on the market. From our Signature Blend to our Appleton Estate 50 Year Old Jamaica Rum, our range spans the spectrum from sumptuous cocktail to luxurious sipping rums and is one of a few rums to remain true to its roots and authentic, Jamaican full-bodied flavour.”

The introduction of Appleton Estate Reserve Blend follows a refreshed packaging design, although the bottle shape itself has not changed. The new look includes the signature of the rums’ master blender Joy Spence.

The rum becomes part of the UK core range alongside Appleton Estate Signature Blend, formerly Appleton Estate V/X.

Nick added: “The new packaging and use of the word ‘blend’ in our range names allows us to celebrate blending as a key factor in premium rum’s rich and complex flavours and at the same time provides consumers with an easy way to navigate the range.”

The rums are all produced on the Appleton Estate in the Nassau Valley in Jamaica. Appleton Estate is Jamaica’s oldest distillery and has been crafting rum for over 265 years.

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