Arc Inspirations is investing £1.4 million in a new Leeds site for bar brand The Box that majors on creating memorable experiences.
The two storey site, which will take the group’s thriving portfolio of bars to 18, opens this September in a prime city centre location on the corner of Infirmary Street. It will be the second Box site in Leeds, joining the existing bar in Headingley.
In recognition of the growing consumer demand for experiences within bars, The Box will include two full size Maplewood European shuffleboard tables as well as a designated electronic dart board area. A number of widescreen TVs are positioned throughout the building to appeal to sports fans.
To generate a buzz, an Apres ski band from the Leeds College of Music will be a regular feature in the upstairs bar where DJs will also play on Thursday, Friday and Saturday evenings.
The Strong Room, which features the electronic dart board and seats 40, and a private bar The Vault will both be available for private bookings.
On the drinks front, the bar will feature what is claimed to be Leeds’ first ever Budvar tank beer, offering unpasteurised brewery-fresh beer, alongside premium draught lagers and local Yorkshire craft beers and ciders. Draught cocktails, mixed to a bespoke recipe devised by Arc’s bar development manager Mark Austin, will also be available.
The food menu will include Napoli pizza made using the double fermented dough and topped with quality ingredients such as San Manzano tomatoes and Fior di latte fresh mozzarella made from cow’s milk and premium burgers made from high quality chuck and fore rib sourced from butcher Lishmans of Ilkley.
To drive midweek lunch trade and cater for the workers in the immediate area, Arc has created a ‘Box Grab n Go’ concept, allowing customers to pre-order food and pick it up at a time which suits them.
Arc Inspirations CEO Martin Wolstencroft said: “We’re a forward thinking business that is tuned into the latest trends and consumer demands. We’re not wedded to a concept and have put considerable time, effort and investment in creating an experiential space that offers a little something for everyone.
“We’re an ambitious company that is confident in our brands and hungry to grow. Taking into consideration our two openings in Manchester, we will be launching three sites in around a month. This is a unique achievement given the challenging backdrop of the market, and testament to our strong sales, customer proposition and brand positioning.”