ARE YOU THE NEXT ELIT MASTER? – ELIT Vodka Launches Global Cocktail Competition


LONDON, 20th June 2023 – ELIT Vodka has announced the launch of the brand’s global cocktail competition ELIT MASTERS 2023. This year sees the biggest competition to date, with bartenders from over twenty countries competing for the title of the Global ELIT Master 2023, displaying creativity and dedication to the art of cocktail making, by creating the best Freeze Martini.

For the chance to win the title of ELIT MASTER 2023, represent their country and compete with industry experts from all over the world, bartenders are invited to join in and create an amazing ELIT Freeze Cocktail, which will be judged by top industry professionals including award winning bartender and ELIT Global Brand Ambassador, Jack Sotti. The grand prize for the Global Winner is the incredible opportunity to connect with the world’s top bartenders and industry experts, as the VIP bartender at a guest shift in three different countries.

Following the UK National Final where the top 10 contestants will compete in the country heats in September, the winner from each market will get the chance to mix their drinks at the Global Finals in Athens, Greece this November. The finalists will also visit Athens Bar Show, the annual educational expo for bar professionals. ELIT will also deliver an outstanding educational programme and product experience to the community of bartenders. The distinguished judge at the Global Final includes Ago Perrone, one of the most prominent figures on the mixology scene globally and Director of Mixology at The Connaught in London’s Mayfair.

ELIT Vodka has been awarded ‘2022 Best Unflavored Vodka’ by the Beverage Testing Institute® (Chicago, USA). ELIT won 12 platinum awards and an unbeaten 97-point rating for 12 years, which makes it one of the world’s highest rated spirits.

ELIT Vodka is freeze filtered at -18oC with proprietary, cutting-edge technology, that makes it exceptionally pure and smooth, perfect for martinis, neat, or on the rocks.

The Martini is a timeless cocktail, still at the cutting edge of modern mixology, inspiring the next generation of bartenders and consumers around the world. The perfect martini needs to be made with the best vodka and always served at the optimum temperature below zero, so bartenders will be challenged to create their interpretation of ELIT Freeze Martini and present it in impressive, exciting way, like never seen before.

Damian McKinney, CEO of Stoli Group says:

“We’re excited to be launching this year’s ELIT Masters with an added twist. To make this year’s global competition even more challenging, we’re pushing the boundaries of cocktail- making and asking bartenders to showcase creativity, sustainability, talent and expertise by

creating the best Freeze Martini. Entrants will be judged on their creation’s appeal, aesthetic, along with the story behind the cocktail and will also be offered a sustainability bonus if their recipe includes a sustainably sourced or made ingredient. The martini is an iconic cocktail and reinventing it is no easy task so we look forward to seeing the bartenders’ creations combining all of these elements.”

To learn more about ELIT MASTERS 2023, follow on Instagram @elitmastersuk and #ELITMASTERS2023 across social channels. For more information about elit Vodka visit https://elitvodka.com/.

Bartenders who wish to participate in the ELIT Masters 2023 can find out more information and create and upload their cocktail on the elitmasters.com website.

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