Italian aperitivo brand Italicus Rosolio di Bergamotto has launched the Art of Italicus 2020 Aperitivo Challenge: Glo-cal Edition, a global platform to support bartenders.
Replacing the annual Art of Italicus Aperitivo Challenge bartender competition, the new initiative is inspired by “thinking global, with local ingredients”.
Up to eight bars and bartenders have been chosen from 10 cities – London, Paris, Milan, Rome, Stockholm, Athens, Barcelona, New York, Las Vegas and Miami.
For the challenge, each bartender will create an Italicus aperitivo cocktail inspired by their city or region.
One bartender in each city will be chosen. The bartenders with the most creative and original idea, best aperitivo cocktail and overall activation will be selected as the Best Italicus Bar Artist 2020 and will be given the opportunity to showcase their art with a promotional video created in collaboration with Italicus.
Within the UK, the eight London bars and bartenders taking part are:
City Social, Catalin Ciont (bar manager)
Aqua Spirit, Gianluca Capilungo (bars manager)
Brasserie 108, Musa Ozgul (bar manager)
Cecconi’s at The Ned, Floriano Cubeddu (bar manager)
Pasta Della Nonna, Alessandro Geraci and Gaspare Di Carlo
Tavolino, Michele Giarrusso
The Coral Room, Giovanni Spezziga (bar manager)
The Connaught Bar, Giorgio Bargiani (head mixologist) and Ago Perrone (director of mixology)