Aryzta taps into healthy vegetable juice market with new flavours


Aryzta veg smoothie

Aryzta Food Solutions has introduced three new “superfood” vegetable smoothie flavours to help operators capitalise on the continued spike in the healthy vegetable juice market.

The unique new flavours are: Ginger Beets (pictured), with ginger, beetroot, pineapple and blueberry; Carrot Boost, with carrot, goji berry, pineapple and papaya; and the pick-me-up Green Reviver, combining curly kale, lemongrass, banana and mango.

Supplied frozen in easy-to-open 150g sachets, they have been developed to help caterers meet the growth in the blended juice market, driven by consumers seeking out interesting new flavours and a greater focus on health.

Mariam French, head of marketing at Aryzta Food Solutions UK, said: “With the global juice market set to expand by some 4% between now and 2019, now is the time for caterers to take a piece of the action.

“Health and wellbeing is a key driver of this shift but with UK palates becoming ever more adventurous, taste is still king. Our new superfood juices represent the perfect ‘feel good’ compromise – healthy but with incredible flavour.”

Aryzta Food Solutions offers a range of products under its “breakfast to bedtime” drinks concept including the quiet Pro-blend 950Q commercial blender alongside a choice of blended juices, fat-free frozen yoghurt and Grade A frozen fruit, now joined by the new superfood vegetable juices.

It also provides point-of-sale kits, cups, lids and straws as well as recipe cards. The blender needs only a small area in which to operate but turns out individual drinks in 40 seconds or less. The sachets come in wholesale boxes of 40.

Mariam added: “Our frozen beverage solution opens up a world of opportunity for caterers who want to expand their beverage menus but don’t necessarily have the capacity, staff or investment to do so.

“The new superfood vegetable flavours add serious clout to a comprehensive, customisable line-up that can keep the profits flowing from morning until night.”

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