Asahi brings in side-pouring font

A side-pouring font has been introduced in the UK for Japanese beer Asahi Super Dry, believed to be a world first.

By moving the tap head to the side of the slender chrome main column, it provides the customer with a direct view of the draught pour. It aims to reflect the brand’s “innovative” positioning.

Asahi general manager Christian Hamilton said:“Since launching Asahi to the UK market, we have had very strong bottle sales and are now keen to further develop our sales for draught.This state- of-the-art font is an ideal way for us to provide our key accounts with a serving method that represents the Asahi brand.”

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