Bartenders have the chance to collaborate on creating a new whisky with the return of Auchentoshan’s New Malt Order competition.
They are challenged to create a cocktail that captures the essence of the triple distilled malt whisky and takes inspiration from the bartender’s home city.
The winners will visit the home of Auchentoshan in Glasgow, becoming immersed in the city’s culture, and create an exclusive liquid with master blender Ron Welsh.
They will go behind the scenes at the distillery and select from casks, blend, bottle and have a say on the final packaging of a limited-edition Bartenders’ Malt for release in 2019.
The competition is now open to bartenders from the UK, Canada, Russia, Australia and Germany. They enter via Instagram by posting a photo of their cocktail, with no branding or people, with the tag @theauchentoshan and hashtag #newmaltorder.
They need to tag their bar and include details of their cocktail’s ingredients and method plus a brief description of how their city inspired their drink. The deadline for entries is June 30, 2018.
The inaugural 12 bartenders in the New Malt Order designed a 47% ABV malt to blend in cocktails such as a Bobby Burns, Vieux Carré and Old Fashioned. Last year’s winners created a blend that will be released later this year.
Speaking of the 2018 release, Ron said: “We’ve created a blend that matches bartenders’ tastes for mixing cocktails. It’s one of the best Auchentoshans I’ve ever tasted.”
Charles Roche, who works at Scout in London, added: “Being a member of the New Malt Order is amazing. We’ve blended a whisky using our bartending expertise specifically for bartenders. It’s the perfect mix for any whisky based cocktail.”
Marco Di Ciacca, senior brand manager at Edrington-Beam Suntory, said: “We are passionate about seeking the best advocates to represent single malt and champion creative bartending on a global scale.
“We’re looking forward to witnessing how the entrants capture the essence of their city this year and welcome the winners to the home of Auchentoshan.”