Augmented reality brings cocktails to life at City Social


Calavera Mirage City Social Addie Chinn

The new “augmented reality” cocktail list has gone live at Jason Atherton’s London restaurant and bar, City Social, bringing the drinks to life using technology.

While the Mirage menu looks normal, the drinks and the surroundings come into vivid new life when viewed through an augmented-reality app on a smartphone or tablet, available on both iTunes and Google Play.

It was developed over 18 months by Mustard Design with Jamie Jones, group bar executive of Jason Atherton’s The Social Company, and City Social’s former bar manager, Tim Laferla.

Taking inspiration from the Victorian era, Dogstone Brew combines Hendrick’s Gin, port, bergamot, black tea split milk and orchid root to create a clarified milk punch cocktail with floral notes and a long finish. With the augmented-reality app, it comes accompanied by floating Victoriana-style balloons and Monty Python-esque imagery.

With a nod to the iconic Art Nouveau posters of the late 1800s and early 1900s, the subtle and decadent champagne cocktail Sashay mixes Perrier Jouët Belle Époque champagne with Japanese plum wine, jasmine and liquorice – and is served with an animation of a beautiful woman reclining on a chaise longue.

Wheatfields with Fizz combines Ketel One Vodka, elderflower, bee pollen, lager and egg white, inspired by – and illustrated by – Van Gogh’s paintings including Starry Night, Wheatfields with Crows and View of Arles (pictured below).

Huracan, made with Ron Zacapa, walnut oil, oloroso sherry, salted honey and cacao nib bitters, can be seen with an animation inspired by the ancient Mayan civilisation. The drink helped Jamie reach the final of this year’s Diageo Reserve World Class GB competition where he was named 2017 Bartender of the Year.

Pictures by Addie Chinn.

Wheatfields Mirage City Social Addie Chinn

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