Authentic Caribbean Rum campaign adds more rums

ACR new rums

The Authentic Caribbean Rum (ACR) initiative has expanded the range of rums that it promotes as part of its badge of quality and provenance.

Hampden Estate Gold, Monymusk Plantation Special Reserve and Westerhall Vintage have joined the portfolio of participating rums, bringing the total up to 18 different companies.

Now part of the ACR Marque, it means they meet all of the criteria established by the West Indies Rum and Spirits Producers’ Association (WIRSPA).

Reinforcing the diversity of rums available under the marque, they will form part of the educational campaign currently taking place in key European markets targeted at professionals in the drinks and spirits sector, including bartenders and bar owners.

Hampden Estate Gold comes from the Hampden area of Jamaica, famous for being one of the island’s longest-standing producers of sugar. It is a 100% pot still rum crafted using techniques which were created centuries ago, using traditional stills.

The rum has a pale appearance and a delicate aroma of fruit notes and a hint of apple. In the mouth, it is a dry rum with spicy hints and a lasting taste and is good for mixing.

Monymusk Plantation Special Reserve also comes from Jamaica, produced by National Rums of Jamaica. It is a mix of the best mature rums produced in the country. It is amber gold in colour and has a distinctive taste of spicy oak and fruit notes that give it real smoothness on the palate.

Westerhall Vintage is from Grenada, which is known as the spice island for its production of cinnamon, ginger, nutmeg, and cloves among others. The rum is dark amber in colour and has an aroma of caramel and vanilla with a touch of rose petals. On the palate, it is a sweet, creamy rum with a long-lasting finish, with hints of honey, maple syrup and spiced oak.

The ACR Marque was developed as a symbol of authenticity, provenance and quality for rums within the WIRSPA family. As usage of the marque grows, it will act as a visual symbol to help trade customers and consumers identify ACR brands, but in the short term it will be used to promote the development of Authentic Caribbean Rum as a distinct sector within the drinks industry.

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