Jameson Grow Your Own Cocktail web series

Jameson Irish Whiskey has developed a Grow Your Own Cocktail web series, alongside a new competition, to promote local sourcing, collaboration and discovery among bartenders and producers around the world. Last year, the Jameson team brought bartenders, local farmers and producers together in communities across the globe to encourage mixologists to create locally inspired cocktails. …

Arc Inspirations Eat Out to Help Out

Premium bar operator Arc Inspirations is extending the Eat Out to Help Out initiative across its estate throughout September, following its “resounding success” over the past few weeks. Launching on 1 September, the offer will be available on Monday and Tuesday in all its bars and gives customers a flat rate of 50% discount on …

Night-time industry

A consortium of leading night-time operators, including the Night Time Industries Association, is calling on the government to save the UK’s late night sector from collapse. The late night sector, which comprises nightclubs, late night bars, music venues and events spaces, has been “largely forgotten” by the UK government since venues were forced to close …

Carling Support Your Local campaign

Molson Coors-owned beer brand Carling has launched the next phase of its multi-channel campaign to encourage people across the country to back their local pub. ‘Support Your Local’, part of Carling’s wider ‘Made Local’ campaign, initially launched across social, VOD and radio, with further consumer-facing activity planned for later this month, before TV broadcast in …

The British Beer & Pub Association (BBPA) has called on the government to repeat its Eat Out to Help Out scheme, which is set to end after August, to further support the hospitality industry. The benefit of the scheme to the recovery of the sector has been immeasurable in terms of securing jobs and building …

Pernod Ricard on-trade Christmas support

Pernod Ricard UK is helping the on-trade get the fundamentals right this Christmas, announcing a host of support including virtual masterclasses and in-bar solutions. This festive season, social distancing and health and safety restrictions look set to continue. The drinks giant recognises that, despite an expected decline in footfall versus last year’s festive season, there is …

Fluère Smoked Agave

Distilled non-alcoholic spirits brand Fluère has added a new Smoked Agave flavour to its range. Fluère Smoked Agave is an alcohol-free mezcal alternative produced using the same techniques as alcohol-based spirits, with the addition of fresh Salmiana agave juice from Mexico. The clear spirit is said to have notes of smoke, honey and fresh pear …

Fungtn alcohol-free beer

A new range of premium alcohol-free craft beer, brewed with myco adaptogens, a class of fungi celebrated for its health benefits, has launched to the UK on and off-trade. The brand, Fungtn, boasts three 0.5% ABV SKU’s. The first variant, Lion’s Mane IPA, is an “earthy yet light” IPA with notes of hay and caramel …

Bladnoch

Scotch whisky distillery Bladnoch has announced its new UK distribution partner – SEA Spirits. Bladnoch is Scotland’s southernmost distillery, and one of a handful that remain independently owned. Since its purchase in 2015 by Australian entrepreneur David Prior, it has launched a line of Bladnoch Single Malt Whiskies and Pure Scot, a contemporary blended scotch …

Adnams Kobold

Suffolk-based brewer Adnams has released its first premium English lager, Kobold. The “all-English” lager is brewed with local malted barley from Suffolk and Norfolk, which helps to develop the “bready and honey notes”, while the UK-grown English hops provides Kobold’s “refreshing grassy, lemon flavours”. Fermented with Adnams’ house ale yeast, the 4.7% ABV lager is …