First Drinks has launched its third annual competition for Glenfiddich to find the UK-based bartenders with the most knowledge and passion about whisky. The winner of Glenfiddich Malt Mastermind will receive a cash prize of £1,000 plus an exclusive VIP trip to the Glenfiddich distillery, where they will be given the chance to taste a …

Hooch – one of the best-loved RTD brands of the 1990s – has been relaunched by Global Brands with a new format and positioning. After a break of nearly 10 years, Hooch Alcoholic Lemon Brew is being introduced into the on-trade in a 500ml bottle, promoted for pouring over ice like a cider. Global Brands …

Czech beer Krušovice has been officially launched into the UK because of increasing demand for authentic traditional beers with heritage. Two beers from the Royal Brewery of Krušovice – part of Heineken – have been introduced: Krušovice Imperial and Krušovice Černé. Distributed in the UK through SHS Sales & Marketing, they are positioned at the …

Nearly a quarter of Britons say that they visit bars and pubs more frequently after the introduction of the smoking ban five years ago. A survey by customer intelligence company Market Force Information reports that the ban has had a “positive” impact on the licensed trade, with 22.4 per cent of people saying they go …

Mark Ludmon is Morocco bound to check out the bars of Marrakech When Sex and the City 2 was released this summer, Marrakech was put under the glamour spotlight as a location stand-in for Abu Dhabi, helping to boost visitor numbers further since EasyJet opened up a route from London four years ago. While filming …

In July, trade and consumers will come together in the Art Deco setting of the Heritage Rooms in Bloomsbury, London, for Cocktails on a Grand Scale. Organised by drinks company Maxxium UK for Courvoisier, this event will promote cognac’s mixability by highlighting three classic drinks: the champagne cocktail, the Sazerac, and punch. Maxxium UK’s marketing …

A poster has been released for bars and pubs to promote screenings of the London Olympics – with the warning that it is the “only” advertising that venues can use. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has designed the poster to ensure that the exclusive rights of sponsors such as …

Toorank Distilleries, the company behind Sloane’s Dry Gin, has launched the Rebellion Rum range, led by Rebellion Spiced. Available in Black and Blanco as well as spiced, the range has been created to challenge established pouring brands. Rebellion Spiced, with an ABV of 37.5 per cent, was created to meet demand from bartenders asking for …

There are few places to find a good cocktail around London’s Inns of Court. Traditional pubs are the norm in the historic Temple area off Fleet Street where barristers have their chambers. That has changed with the arrival of the luxurious Apex Temple Court Hotel next to the Inner Temple, one of the Inns of …

Adam McGurk from Hawksmoor in Guildhall, London, has won the Nikka Perfect Serve competition focused on personalising cocktails and whisky service. Held in London, the UK event is run by drinks company Eaux de Vie for Japanese whisky Nikka. It involved a master class by brand ambassador Stanislav Vadrna on the Japanese concept of “omakase”, …