Brewer Molson Coors has teamed up with Sky on a joint promotion to help boost footfall, reduce costs and provide an improved customer experience for licensees. In a first for the industry, independent licensed premises that buy a Sky TV commercial subscription and drinks from Molson Coors’ portfolio can save up to a third on …

Bars and pubs are being offered the chance to serve unfiltered and unpasteurised Pilsner Urquell direct from the barrel only 24 hours after it has left the Czech brewery in Pilsen. Miller Brands is working with selected outlets to provide the traditional hand-made 25-litre oak barrels as a way of showcasing the brand’s authenticity and …

A new super-premium expression of Belvedere vodka, left unfiltered after distillation, has been launched by LVMH, promoted as a “vodka for whisky drinkers”. Belvedere Unfiltered is made from the superior Dankowskie Diamond rye, grown only on a very small number of farms in Poland’s Mazovia region, instead of the Dankowskie Gold rye used in original …

Dating back to 1888, Metaxa is one of the world’s leading spirit brands, big in countries such as Austria, Germany, Poland and its native Greece. But in the UK, it is little known and, for most people, remembered only as a spirit from sunny holidays. But with three million Britons travelling each year to Greece, …

For over a decade, Saltwater has been one of the hotspots on Nottingham’s bar scene, boasting the biggest rooftop terrace in the city. Located in The Cornerhouse entertainment complex, it was part of the portfolio of operator Principle Leisure that went into administration a year ago but it has been reborn under the new ownership …

As Dominic Roskrow and his team were writing new book 1001 Whiskies You Must Try Before You Die, they were hearing about another 10 to 20 new whiskies being introduced every week. The doorstop-like book has 960 pages but is just the “tastiest tip of a very large proverbial iceberg”, Dominic says. He points to …

Yoann Lazareth from China Tang bar in London’s Mayfair has been named winner of a cocktail competition organised for newly launched super-premium Absolut Elyx. Held at Novikov in London, the competition featured bartenders from the five bars that exclusively listed the vodka in May: the Connaught, the Ritz, Quo Vadis, the American Bar at the …

This month sees the opening of a new “cigar room” at the May Fair Hotel in London, serving up cognacs, armagnacs, whiskies, vintage champagne and Martinis alongside the finest cigars. It is part of a growing trend for bars to make the most of the smoking ban which has now been in place for six …

Elaine Clarke was just 23 when she was approached in 1991 to run a new bar opening up in Liverpool city centre. She had been working in bars and restaurants since school and, at the time, was already general manager of Café Tabac in Bold Street. The new venture was Baa Bar which opened over …

Bars and bartenders from the UK have made it through to the finalists’ list for the international Spirited Awards run as part of Tales of the Cocktail in New Orleans. After a shortlist was published in May, the organisers have revealed the top four finalists in each category before the winners are announced during the …