Toorank is stepping up activity for Sloane’s Gin in the UK on- trade this year with a new brand ambassador and bartender cocktail competition. The new UK brand ambassador is Joel Constantino, a bartender who was UK brand ambassador for Akvinta vodka and a key account manager at drinks specialist Love Drinks. His role includes promoting the Twisted Traditions competition …

Ten years ago, cocktail making was a trade speciality reserved only for trained bartenders and consumed only on special occasions. However, times are changing and consumers’ appetite for cocktail education has grown significantly.They are hungrier than ever. Within the last five years the cocktail revolution has been strong within the on-trade which has naturally built …

Innovations in flavour are opening up exciting new ways for using vodka, reports Mark Ludmon  From chocolate raspberry to tea and chilli, new flavoured vodkas are arriving in the UK to open up ideas for simple mixed drinks and cocktails.The latest addition to the Absolut Flavours range is Wild Tea, which brings together the dark …

A side-pouring font has been introduced in the UK for Japanese beer Asahi Super Dry, believed to be a world first. By moving the tap head to the side of the slender chrome main column, it provides the customer with a direct view of the draught pour. It aims to reflect the brand’s “innovative” positioning. …

A small-batch dry gin made with 47 botanicals in Germany’s Black Forest has been launched in the UK. Monkey 47 was developed three years ago by entrepreneur Alexander Stein working with master distiller Christoph Keller at his small distillery in Oberen Hegau in the Black Forest in southern Germany. About a third of the botanicals …

Glenfiddich has launched in the UK its first- ever 19-year- old single malt Scotch whisky, which has been matured in oak casks previously used to age fine Madeira wine. Glenfiddich Age of Discovery Madeira Cask Finish celebrates Portuguese explorers in the 15th century who discovered the islands of Porto Santo and Madeira. The whisky has aromas of …

A new ready-to-drink (RTD) range has been launched as an extension of the Sourz liqueur brand alongside a “patriotic” new flavour. Sourz Fusionz RTD range is made up of two flavours – Apple Bite, and Purple Twist which is “inspired” by the Purple Rain cocktail made with Sourz Cherry and blue curaçao. With an ABV …

New products have been added to the Folkington’s gourmet juice range, adding wider choice and enhancing their British provenance. With a shift towards British-grown fruit, the additions include British Cloudy Apple Juice, made entirely from Russets from two farms in Sussex and Kent. Also new is British Cloudy Pear Juice, made from a blend of Conference …

A new “sub brand” with a tangy sour flavour has been added to complement the Sidekick range of fruity liqueurs. Sidekick Sours come in three flavours of Apple, Redberry and Blueberry, sold in 50cl bottles with an ABV of 14.5 per cent.They are being promoted in the on-trade and off-trade for shots as well as …

New products are being added to the Mickey Finn range of liqueurs after UK rights to the brand were awarded to Proof Drinks. The first addition to the UK portfolio is Mickey Finn Apple Whiskey Liquor, a 35 per cent ABV blend of Irish and American whiskeys infused with Irish apple. It is being launched in …