Smirnoff, the number one vodka brand in GB[1], is introducing a brand-new flavour expression to its growing vodka portfolio in GB. Smirnoff Spicy Tamarind (30% ABV) is available now in 70cl bottles across the on-trade, as well as grocery and wholesale. The launch of Smirnoff Spicy Tamarind will be supported by a £3.5m marketing campaign …

Paragon Brands, one of the UK’s leading premium drinks importer-distributors, proudly announces its new role as the exclusive distributor of Zamora Company spirits and liqueurs in the UK. Established in 1945 and still a 100% family-owned Spanish drinks business, Zamora Company owns an internationally renowned portfolio of premium wines and spirits, including Licor 43 – …

A comprehensive survey was carried out among participants of the London Competitions, aiming to gain insights into their satisfaction levels, perceived value for money, impact on sales, and success stories, as well as reasoning  on entering London Competitions. The 2023 London Competitions have once again demonstrated its extraordinary impact on alcohol businesses globally, serving as …

The Licensed Trade Charity (LTC), the industry charity supporting drinks and hospitality professionals in need of emotional support, specialist advice and financial assistance, has announced that Chris Welham has been appointed as the organisation’s new Chief Executive Officer. Chris has worked in hospitality for over 27 years and has held a variety of senior operations, …

To showcase the importance of ambience and the power of candlelight in setting the tone for Valentine’s Day, Bar Magazine has teamed up with Bolsius Professional to give readers the opportunity to enter a free prize draw for a year’s supply of Bolsius Professional Candles. Earlier this month Bolsius unveiled its latest innovation in its …

Applications are now open for twelve female bartenders to join industry trailblazing mentors on scholarship programme aimed at empowering women in hospitality, amidst growing Gender Pay Gap in the sector. Double Dutch, the producers of award-winning premium mixers and tonics, has launched its Female Bartending Scholarship Programme for the fourth consecutive year, as part of …

We visit the iconic Latin American inspired venue where guests can expect a unique and unparalleled dining experience. Nathanael Dadoun, Managing Partner of INCA London, tells us more about the story behind the exceptional bar and restaurant, revealing what sets the venue apart from competitors.  Nathanael, please tell us about INCA London. INCA was born …

In line with the wider feature, we share five simple steps your bar can take to move closer towards being net-zero.  EDUCATION Undoubtedly one of the most important steps, educating and re-educating staff is crucial in ensuring your bar has a purposeful approach to sustainability. Mandatory seminars on sustainability, or integrating information on greener initiatives …

With the help of leading industry experts, we share how you can be more purposeful in your bar’s approach to sustainability. Sustainability, far more than a fad or simply the latest buzzword of the industry, is a pressing topic that has become integrated into all hospitality venues, and their operations, to some degree. While the …

What does 2024 hold? To respond to the ups and downs that 2024 might bring, Woodberry looks at some useful trends that will help your venue work as hard as possible for your business this year. Standing out and being different helps you promote and encourage more customers through your door. Over the past year, …