Ryan Reynolds-owned Aviation American Gin has extended its #TipYourBartenders initiative to the UK, in an effort to support the nation’s bartenders affected by Covid-19.
Running until May 31, the new initiative will see 30% of proceeds from all bottles of Aviation Gin sold online via its new UK distributor Proof Drinks, as well as The Whisky Exchange, donated to The Drinks Trust, which is raising funds to provide wellbeing and financial support for industry workers at this crucial time.
Ross Carter, CEO of The Drinks Trust, said: “We are receiving unprecedented demand for our services at this time. The financial concerns caused by loss of work can seriously impact an individual’s mental health and we’re working with experts in both HR and wellbeing to help give actionable advice to all members of the on trade.
“We’re grateful to Aviation Gin for its support during this tough period for our industry.”
Ryan added: “The UK is not only home to the world’s most discerning gin drinkers, but also the ‘gintenders’ themselves.
“In an effort to support the bartenders we know and love, we will be donating a tip for every bottle purchased online to support the invaluable work The Drinks Trust continues to do.”