Launch planned for ‘chocolate bars in a bottle’ liqueurs

mickey confectioneryDrinks company Babco is to launch “chocolate bars in a bottle”, described as the arrival of a new liqueur category called “alcoholic confectionery”.

With its UK partner Proof Drinks, it is to introduce the Mickey’s DeLight Alcoholic Confectionery range in early 2014 as a spin-off from its Mickey Finn liqueurs.

The products are made with chocolate and alcohol, gently whipped with light cream and blended with confectionery flavours. It is bottled at 15% ABV.

The first four flavours being trialled are: Chocolate, Fruit & Nut; Chocolate, Honeycrisp & Caramel; Tiramisu, French Vanilla Coffee & Cream; and Chocolate, Raspberry Ripple & Vanilla.

The new range, which was inspired by the success of the Mickey Finn Chocolate Fruit & Nut flavour variant, is described as “your favourite chocolate bar in a bottle”.

Mark Wilson, founder and executive chairman of Babco Europe, said: “We are really excited about the potential for the Mickey’s DeLight Alcoholic Confectionery range. Our international partners’ reactions to the original concept have been universally positive.”

James McDermott, managing director of Proof Drinks, added: “Initial trade tastings on Mickey’s DeLight have proved very positive, and we are now targeting an early 2014 trade launch for the UK.”

The four flavours were tested with consumers at last week’s BBC Good Food Show at Olympia in London, supported by consumer competitions to encourage people to provide feedback.

“The ‘great problem’ we have now is trying to decide which particular flavour range to launch,” James explained. “The BBC Good Food Show gives us a unique platform to ‘crowd source’ ideas on this as well as get real consumer reactions to our first set of Mickey’s Delight flavours.”

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